Public engagement is an essential part of universities’ work. Done well, it can demystify fundamental scientific research and demonstrate the benefits it brings to people’s daily lives. It can also break down the perception that scientists are unapproachable or exist outside of the ‘real world’ and encourage young people to pursue science at school and as a career.
Modern technologies, such as the smart phone and the internet, should be a key tool in engaging the public with science. However, a lack of understanding of how these technologies work and of the role of fundamental research in their development means they are nowhere near as effective as they could be.